Brand Message

Who determines the future?

And where does it start?

The future isn't a mystery someone conjures up somewhere.

It's not something long-awaited that comes from afar.

The future exists inside each and every one of us.

That's why KDDI wants to connect the people of the world,

linking ideas and businesses as closely as possible and connecting possibilities like dots across a page to transcend borders, defy convention, and overcome limitations.

We know that encounters spark inspiration and nurture creativity.

That's why we want to keep connecting.

By combining communications with life design,

we will help the world grow in a powerful, sustainable way.

No one knows what the future holds,

but that's exactly what makes life interesting.

With a reliable partner like KDDI at your side,

every obstacle becomes a welcome challenge.

The future is more exciting when you create it yourself.

So let's move forward, together, and explore the extraordinary.

If two roads stretch out before you,

choose the one you've never traveled,

because you will embark on a journey of discovery.

If there are two ways of doing something,

choose the more challenging one,

because you will learn something new.

If two futures unfold before you,

choose the one you could never have imagined,

because it will thrill and excite you.

If the future is born of the choices we make,

boring choices lead to a boring future.

So let's throw destiny a curve ball.

Let's look beyond our usual partner

and work with someone different,

breaking old rules and conventions.

Something new is sure to take shape.

A new story is bound to begin.

It's time to take a bold step forward. To approach life with zeal.

Because the world is an incredibly interesting place.

So let your heart soar further than ever before.

Move towards a future that no one could ever have dreamed.

Fusing communications and life design,

au wants to be the force that brings everyone together.

We want to make tomorrow brighter for us all.

Together, we can do anything.