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Acquisition of an experimental license for mobile multimedia broadcasting technology (MediaFLO) <Attachment>

 | 1. Outline |
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Configuration of MediaFLO Experimental Station



Real-time video content: Real-time video content from the program provider is converted to MediaFLO signals and transmitted in real time.
Pre-encoded video content: Video content already encoded for MediaFLO is stored on the server and repeatedly transmitted.
IP datacasting content: Non-video content such as news, weather, sports, and share prices is stored on the server and repeatedly transmitted.
Schedule: November 27, 2007 to March 31, 2009
Location: KDDI Designing Studio

 | 2. Collaborators (Japanese syllabic order) |
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Test receiver collaboration
- LG Electronics Inc. - Kyocera Corporation - Sharp Corporation - Samsung Electronics Co., Ltd.

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Test application (IP datacasting) collaboration
- Roundbox, Inc.

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Test program collaboration (scheduled)
- AXN Japan Inc. - Imagica TV Corp. - NHK Enterprises, Inc. - Kids Station Inc. - Super Network, Inc. - Star Channel, Inc. - Space Shower Networks Inc. - Nikkei CNBC Japan, Inc. - News Broadcasting Japan Co., Ltd. - Bandai Channel Co., Ltd. - Bloomberg L.P. - Yoshimoto Creative Agency Co., Ltd.
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 | Reference: Outline of activities by MediaFLO Japan Planning Inc. |
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MediaFLO Japan Planning Inc. was established on December 27, 2005, for the purpose of considering the possibility of providing services using MediaFLO technology. (Capital: 450 million yen) The company's main activities to date are as follows.

(1) |
Initiatives to acquire broadcasting frequencies Participation in MIC committees and discussion meetings

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(2) |
Verification of markets and commercial feasibility Consideration of business models based on market surveys

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(3) |
Examination of technology Verification of field trial data on interference in accordance with Japan's radio situation, testing of transmission characteristics, etc.
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 | Related information |
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KDDI has contributed to discussions by the FLO Forum regarding the standardization and dissemination of MediaFLO technology, and activities to further develop mobile multimedia broadcasting.

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