KDDI Introduces 'au x adidas' and Expansion of 'au Smart Sports'; Introduction of Convenient Running-related Calorie Counter and 'BEAT RUN'

KDDI Corporation
Okinawa Cellular Telephone Company

June 3, 2008

KDDI and Okinawa Cellular are pleased to announce that 'au Smart Sports', a comprehensive system to support self-improvement efforts through sports originally launched on January 31, will enjoy a roll-out of functionality to accompany today's introduction of 12 new au handset models. New models W64SA, G'zOne W62CA, and Sportio each incorporate a motion (acceleration) censor, while all new models are compatible with 'au Smart Sports Run&Walk'.

The motion censor in the W64SA, G'zOne W62CA, and Sportio makes it possible to automatically measure the number of steps taken, distance, and calories burned by simply carrying a handset even if the Run&Walk application is not launched. Two new functions are also added-the calorie counter function, which allows customers to easily check figures on the standby screen, and the BEAT RUN function, which enables customers move through a series of musical tracks by matching their pace to the music and complete the musical piece.

Yamaha's latest AudioEngine™2 audio chip [1] is used for 'BEAT RUN' playback, while the company's technology and know-how are also employed in the musical components and algorithm that changes the music based on the pace of the user as detected by the motion sensor.

In addition, KDDI has formed a partnership with adidas Japan (President Pascal Martin) and is working to make customers' sports activities more enjoyable through various means including sponsoring running events, providing 'au Smart Sports Run&Walk' content, and providing running-related recommendations. In addition to proposing running fashion that ties the five Sportio color choices with the latest adidas sports goods, the companies will introduce the adidas running handset pouch through the mobile fashion website in the later part of August. The pouch makes it possible to carry a handset on one's body, making running and walking more enjoyable.

KDDI will continue its drive to elevate 'au Smart Sports' to the next level through these and other efforts.

[1] This is an audio LSI that incorporates a hybrid synthesizer, audio decoder, sound processor, and a high quality analog module that makes it possible to independently process all audio sources on the mobile phone.

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