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Responsibility for Products and Services

KDDI's Approach

In our efforts to "improve customer experience," we at KDDI believe it is important to offer products and services so that all customers can experience the joy of communication.
We offer products and services from a customer perspective, aiming to create a society in which ICTs is accessible to all, where even more people the world over―adults, children, older people and people with disabilities and low income earners―have equal access to the benefits of a variety of products and services.
As well as increasing accessibility, we strive to offer services that anyone can use with peace of mind. We are committed to offering products and services based on the principle of universal design, so that they can be used with confidence by everyone.

Product Quality Control

We implement total quality control from product design to after-sales service to ensure that customers can use our products in a safe and secure manner. With the purpose of realizing the products with safe and secure quality, in cooperation with outsourcing manufacturers, we at KDDI carefully confirm the safety, durability, and quality of our hardware and software products in each manufacturing process from design to market release based on strict standards.
In case any defects or quality issues arising after products are released, we receive inquiries via our website, phone and au retailers including au Shops to immediately identify the causes and improve both hardware and software.
If any especially serious defects are found, the market response screening committee chaired by the President is established to confirm the details and causes, decide countermeasures, and promptly respond to customers.

Product Quality Control Process

Initiatives for Promoting the Safe Use of Products and Services

Smartphones, mobile phones and the Internet have become irreplaceable in our daily lives.
However, more people, particularly children and older people, get involved in crimes and other troubles.
We promote initiatives to ensure safe use regardless of the users' level of ICT literacy. Those include providing products and services that give advice and instruction on manners to keep in mind and other awareness campaigns for safe use.

Cycle Safety Project to Prevent Use of Smartphones While Cycling

Accidents related to using smartphones while driving or during travel, known as "smartphone use while performing other tasks," are on the rise. In the KDDI Group, initiatives have been underway since 2017 to address this social issue by raising awareness about the elimination of smartphone use while cycling and preparing for substantial compensation, as part of our commitment to eliminate "smartphone use while performing other tasks". Starting in April 2022, we have created an "online lesson kit to discourage smartphone use while cycling," enabling individuals to understand the risks of using a smartphone while riding a bicycle. The online lesson kit is a 50-minute class that includes a "slide movie" and the "smartphone use while walking, cycling, and driving risk simulator" created in this project, designed for learning about the dangers of using smartphones while cycling. You can contemplate the dangers and issues of "using a smartphone while cycling" on your own through experiences that are close to reality. Furthermore, by utilizing this lesson kit in schools, you can easily conduct lessons similar to regular classes and also adapt them for online classes. Additionally, KDDI has become the "Tokyo Bicycle Safety Supporter," collaborating with the Tokyo Metropolitan Government to further enhance joint initiatives aimed at promoting safe bicycle usage across society, thereby contributing to the promotion of bicycle safety.
Going forward, we will expand the Cycle Safety Project, aiming to realize a society where bicycles can be used safely.

Society