【Archived videos were released】
This event is over.
The movie of the venue is here.
CONCEPT
With our KDDI VISION 2030, KDDI aims to create a society in which anyone can make their dreams a reality by further enhancing our power to connect.
As we progress from 5G and beyond, communications will be further integrated into various aspects of society and form the basis of our lives and industries.
In order to communicate to the world of KDDI's strengths, which include our diverse business assets centered around communications, our connectedness, and our capacity for co-creation with other partners, we will be exhibiting at the world's largest mobile technology exhibition, MWC Barcelona 2024.
Under our exhibition theme, "Life Transformation: Enhancing the Power to Connect," we will be introducing our endeavors in the areas of: mobility, digital twin, AI, satellite communications, and data centers.
Through this opportunity, KDDI looks forward to meeting new partners and taking on challenges to co-create new businesses with them, as we aim to contribute to the creation of a society in which anyone can make their dreams a reality.
- *If you have difficulty to view the movie, please click the link below.
MWC Barcelona 2024 concept movie
EXHIBITS
Introducing the wide variety of solutions offered by KDDI
- *If you have difficulty to view the movie, please click the link below.
【MWC Barcelona 2024】Official Movie
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zone1
Communication driven by Starlink/Telehouse
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zone2
Digital Twin shopping and entertainment, enhanced by AI
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zone3
Bringing global Gen Z communities and connectivity into one platform
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zone4
Globally common APIs creating new services
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zone5
Where connected cars and such realize new mobilities in society
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zone6
Presentation/networking space
PROGRAMS at KDDI BOOTH
We would like to introduce the outlines of the lectures at MWC2024.
*The contents, titles, positions, etc. are as of February 24, 2024.
*The dates mentioned are in local time in Barcelona, Spain.
*Movies of the programs with multiple lectures are posted as an archive of the lectures on one of the dates.
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11:00-11:15
"Envisioning Mobility in Green Digital Society"
Introduction the new initiatives by Toyota Motor Company and KDDI that transcend the boundaries of 'mobility' and 'communication'.
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General Manager, Infotech-IS, Information and Communication Planning Div., TOYOTA MOTOR CORPORATION.
Ryokichi Onishi, Ph.D
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12:30-12:45
Innovative XR Collaborations with Google for the Beyond 5G Era
Introduction of several innovative 5G XR use cases based on Google collaborations.
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Core Staff,
XR Development Department,
Business Exploration & Development Division,
KDDIHiroshi Sankoh, Ph.D
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Google Cloud Japan G.K.
Customer EngineerMao Kano
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13:15-13:30
KDDI's initiatives toward Web3
On March 7, 2023, KDDI established "αU (alpha-U)," a metaverse and Web3 service platform. αU offers five Web3 services that seamlessly connect the real and virtual worlds, allowing users to enjoy music concerts, art appreciation, shopping, and more at any time.
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Core Staff, Business Incubation Development Department, Business Exploration & Development Division, KDDI
Junta Nakagawa
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Staff, LX Service Planning Department, Business Exploration & Development Division, KDDI
Maika Ishida
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14:00-14:40
STARLINK DIRECT TO CELL: T-Mobile & SpaceX & KDDI on shared satellite-to-cell vision
SpaceX, T-Mobile and KDDI plan to offer Direct to Cell service by the end of 2024, with a shared vision to provide truly universal coverage, directly connecting smartphones to Starlink satellites. They will discuss a whole new level of connectivity experience that Direct to Cell enables.
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Vice President, Business Development Partnerships, T-Mobile
Jeff Giard
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Vice President, Starlink Enterprise Sales, SpaceX
Jason Fritch
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Executive Officer, Director, KDDI
Hiromichi Matsuda
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15:00-15:15
New relationship between GenZ and Telco by leveraging the community
As MNOs in various countries are struggling to acquire GenZ and maintain relationships with them, KDDI will introduce the "platform for connecting GenZ micro-communities and telcos" that will be developed globally in the future, with reference to Povo case studies KDDI worked on in Japan.
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Core Staff, KDDI Digital Life
Harutaka Kikuchi
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15:45-16:00
GEOTRA:Utilization of KDDI Location Big Data with Synthetic Data Technology
By combining KDDI's diverse location data with synthetic data technology, we will introduce examples of next-generation data applications that take privacy into consideration, the technology, and its deployment outside of Japan.By combining KDDI's diverse location data with synthetic data technology, we will introduce examples of next-generation data applications that take privacy into consideration, the technology, and its deployment outside of Japan.
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CEO,GEOTRA Co., Ltd
Nobuhiro Jinnai
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16:30-16:45
Telehouse: Interconnecting Lives
Following an overview of Telehouse and our strategic locations, the presentation will uncover the vital role of connectivity as the invisible thread linking our world. We'll also explore ways to overcome the digital divide and empower developing countries. Finally, we will look at the future innovations shaping the interconnected landscape.
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Executive Vice President & General Manager, Telehouse Europe
Mark Pestridge
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Archives-
11:15-11:30
Empower Your Broadcast Business with 5G SA
The wired-connection limits the flexibility of broadcast business in terms of position, time and camera angles. The network slicing technology in 5G SA empowers your broadcast business by fully wireless and secure connection with service assurance. This technology has been developed in collaboration with SONY.
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General Manager,
B2B Business Development Office,
Sony CorporationYosuke Kiyama
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General Manager
DX Service Strategy Department
DX Solution Engineering Division
Solution Business Sector, KDDIKazuhiro Noguchi
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13:00-13:15
Starlink：Presenting Latest Applications for Disasters in Japan and Other Inventive Use Cases
KDDI and Starlink's assistance in the recovery efforts disasters, will be showcased. Introducing Starlink as a pivotal base station for mobile networks in signal-deprived areas, showcasing numerous successes with corporate clients. Furthermore, we'll illustrate the use of Starlink at outdoor festivals and concerts, you can explore its potential beyond Japan.Live 8K video streaming is also planned from locations where it has been difficult to achieve high-speed communication in the past.
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Core Staff, LX Platform Development Department, Business Exploration & Development Division, KDDI
Takenori Nishibayashi
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14:00-14:15
Winning Customer Trust via Secure Messaging
Common problems of messaging and how to avoid them by using more secure messaging products.
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Director, KDDI America
Farhan Saleem
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14:45-15:00
Unveiling SORACOM's IoT Connectivity Platform: Cutting-Edge Initiatives, Featuring Wireless-Agnostic Solutions, iSIM, and Satellite Communication
Discover how Soracom's cloud-native IoT platform facilitates seamless, secure device-to-cloud integration, supporting 6 million connections worldwide.
Our session will feature proven customer case studies, illustrating the benefits of our wireless-agnostic solutions (Cellular 2G to 5G, Sigfox, WiFi, ethernet, and NTN (Non-Terrestrial Networks ). Learn about our collaboration with industry leaders Kigen, Murata, and Quectel on the upcoming iSIM technology. Plus, get a first look at our NTN partnership with Skylo, complemented by an introduction to our innovative Binary parser.-
SORACOM, INC.
Strategic Partnerships ManagerNicolas Lesconnec
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15:30-15:45
AI-enabled OEM 'SuperApps' to drive User Experience on the Software-Defined Journey
How can OEMs meet today's customer needs? And how do you manage the user experience both in and around the vehicle to positively reflect your brand? This presentation explains how the vertical Super App plays an important role for the user experience throughout the OEMs' ecosystem, and how AI-supported applications seamlessly sync the experience across screens.
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Station Digital Media Inc.
Founder Chief Executive OfficerAugust Lopez
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16:30-16:45
Telehouse: Interconnecting Lives
Following an overview of Telehouse and our strategic locations, the presentation will uncover the vital role of connectivity as the invisible thread linking our world. We'll also explore ways to overcome the digital divide and empower developing countries. Finally, we will look at the future innovations shaping the interconnected landscape.
-
Executive Vice President & General Manager, Telehouse Europe
Mark Pestridge
-
-
11:00-11:15
Starlink:Presenting Latest Applications for Disasters in Japan and Other Inventive Use Cases
KDDI and Starlink's assistance in the recovery efforts disasters, will be showcased. Introducing Starlink as a pivotal base station for mobile networks in signal-deprived areas, showcasing numerous successes with corporate clients. Furthermore, we'll illustrate the use of Starlink at outdoor festivals and concerts, you can explore its potential beyond Japan.Live 8K video streaming is also planned from locations where it has been difficult to achieve high-speed communication in the past.
-
Core Staff, LX Platform Development Department, Business Exploration & Development Division, KDDI
Takenori Nishibayashi
-
-
13:00-13:15
New relationship between GenZ and Telco by leveraging the community
As MNOs in various countries are struggling to acquire GenZ and maintain relationships with them, KDDI will introduce the "platform for connecting GenZ micro-communities and telcos" that will be developed globally in the future, with reference to Povo case studies KDDI worked on in Japan.
-
Core Staff, KDDI Digital Life
Harutaka Kikuchi
-
-
14:00-14:15
AI-enabled OEM 'SuperApps' to drive User Experience on the Software-Defined Journey
How can OEMs meet today's customer needs? And how do you manage the user experience both in and around the vehicle to positively reflect your brand? This presentation explains how the vertical Super App plays an important role for the user experience throughout the OEMs' ecosystem, and how AI-supported applications seamlessly sync the experience across screens.
-
Station Digital Media Inc.
Founder Chief Executive OfficerAugust Lopez
-
-
14:30-14:45
Unveiling SORACOM's IoT Connectivity Platform: Cutting-Edge Initiatives, Featuring Wireless-Agnostic Solutions, iSIM, and Satellite Communication
Discover how Soracom's cloud-native IoT platform facilitates seamless, secure device-to-cloud integration, supporting 6 million connections worldwide.
Our session will feature proven customer case studies, illustrating the benefits of our wireless-agnostic solutions (Cellular 2G to 5G, Sigfox, WiFi, ethernet, and NTN (Non-Terrestrial Networks ). Learn about our collaboration with industry leaders Kigen, Murata, and Quectel on the upcoming iSIM technology. Plus, get a first look at our NTN partnership with Skylo, complemented by an introduction to our innovative Binary parser.-
SORACOM, INC.
Strategic Partnerships ManagerNicolas Lesconnec
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15:00-15:15
Innovative XR Collaborations with Google for the Beyond 5G Era
Introduction of several innovative 5G XR use cases based on Google collaborations.
-
Core Staff,
XR Development Department,
Business Exploration & Development Division,
KDDIHiroshi Sankoh, Ph.D
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Google Cloud Japan G.K.
Customer EngineerMao Kano
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-
15:45-16:00
GEOTRA:Utilization of KDDI Location Big Data with Synthetic Data Technology
By combining KDDI's diverse location data with synthetic data technology, we will introduce examples of next-generation data applications that take privacy into consideration, the technology, and its deployment outside of Japan.By combining KDDI's diverse location data with synthetic data technology, we will introduce examples of next-generation data applications that take privacy into consideration, the technology, and its deployment outside of Japan.
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CEO,GEOTRA Co., Ltd
Nobuhiro Jinnai
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16:30-16:45
KDDI's initiatives toward Web3
On March 7, 2023, KDDI established "αU (alpha-U)," a metaverse and Web3 service platform. αU offers five Web3 services that seamlessly connect the real and virtual worlds, allowing users to enjoy music concerts, art appreciation, shopping, and more at any time.
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Core Staff, Business Incubation Development Department, Business Exploration & Development Division, KDDI
Junta Nakagawa
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Staff, LX Service Planning Department, Business Exploration & Development Division, KDDI
Maika Ishida
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PROGRAMS at Other BOOTH
We would like to introduce the outlines of the lectures at MWC2024.
*The contents, titles, positions, etc. are as of February 24, 2024.
*The dates mentioned are in local time in Barcelona, Spain.
- 2.29[THU]
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10:00-10:30
Location:Partner Theatre 6INNOVATIVE OPTICAL AND WIRELESS NETWORK (IOWN) FOR THE EVOLUTION OF MOBILE NETWORKS
IOWN Global Forum has been working to define Open All Photonics Networks (Open APN), which is an optical circuit-switched network that can be used for the closer integration of optical transport and radio access or disaggregated computing systems. In this session, IOWN Global Forum's technical leaders will present an overview of IOWN Global Forum's Open APN and explain how this new network will contribute to the evolution of radio access networks (RANs) and multi-access edge computing (MEC.)
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General Manager, Technology Strategy Division, KDDI
Tomohiro Otani, Ph.D
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BOOTH MAP
CONTACT
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