October 12, 2022

KDDI Corporation

On October 12, 2022, KDDI invested in Nudge Inc. (Headquarters: Chiyoda-ku, Tokyo; CEO: Takashi Okita; hereinafter, "Nudge"), provider of "Nudge" credit cards that enable customers to support companies and organizations when making payments, through KDDI Open Innovation Fund III (operated by Global Brain Corporation; hereinafter "KOIF III"), which aims to incubate new business co-creations with promising venture startups.
Through this investment, KDDI will support Nudge's goal to "realize a challenger bank for the Web3 era" through business co-creation with their fintech and creator economy [1] programs.

■About Nudge

Nudge provides the "Nudge" credit card, which allows customers to select "clubs" established for entities such as sports teams, artists, and creators, and receive benefits such as images and videos depending on their payment amounts. A portion of the revenues associated with "Nudge" payments is used as funding for the clubs, which in turn supports the related companies and organizations.
Nudge is also conducting demonstration experiments to provide NFTs to customers as a benefit for using the card, and is implementing "green fintech" initiatives to support improvements in environmental issues such as climate change through fintech.

Nudge Official Site (in Japanese only)

Nudge app

Google Play (in Japanese only)

App Store (in Japanese only)

MUGENLABO Magazine
"Creating the Financial Experience of the Future - Nudge" (in Japanese only)

(Reference)

• ■Overview of Nudge

  • (1)

    Company name: Nudge Inc.

  • (2)

    Headquarters: FINOLAB, Otemachi Building 4F, Otemachi 1-6-1, Chiyoda-ku, Tokyo

  • (3)

    Date founded: February 12, 2020

  • (4)

    Business activities: Provision of "Nudge" next-generation credit card

  • (5)

    CEO: Takashi Okita

  • (6)

    URL: https://www.nudge.works/ (in Japanese only)

• ■About KDDI Open Innovation Fund

  KDDI Open Innovation Fund is a corporate venture fund that supports a broad range of venture companies. The currently active KDDI Open Innovation Fund III focuses on the areas of AI, IoT, data marketing, fintech, B2B SaaS, and entertainment with a total operating fund of 20 billion yen.

• * Google Play is a trademark of Google LLC.
• * App Store is a service mark of Apple Inc.

• [1]

  An economic zone where creators such as artists, journalists, and freelancers monetize their individual skills.