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Vision & Strategies
Vision & Strategies
The creation of a society in which anyone can make their dreams a reality,
by enhancing the power to connect.
KDDI VISION 2030
The KDDI Group Mission Statement 
The KDDI Group values and cares about the material and emotional well-being of all its employees,
and delivers a thrilling customer experience by always going further than expected with the ultimate goal of achieving a truly connected society.
Brand Message
The thoughts behind each brand are expressed through videos, slogans, and statements.
- Corporate brand
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- Business brand (For Corporations)
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- Business brand (For Individuals)
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- Service brand (For Corporations)
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- Service brand (For Individuals)
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Company Vision
Our company vision describes our corporate image to make that brand message a reality.
KDDI aims to be "A company that inspires passionate challenges", and we will focus on three key challenges.
KDDI VISION 2030
KDDI VISION 2030 is an approachable message that integrates the elements of sustainable management (Corporate Philosophy and KDDI Sustainable Action) into the KDDI Group's social significance toward 2030.
Mid-Term Management Strategy
KDDI has developed a mid-term management strategy (FY2022-2025) aimed at achieving "KDDI VISION 2030." Taking into account the company circumstances and environmental developments, we amended the plan in May 2024 to increase our efforts toward sustainable growth.
Sustainability Management
The "contribution to the development of an enriched communication society"
as set forth in the Corporate Philosophy indeed deals in sustainability.
By improving social and environmental values in addition to economic value,
we will create a cycle that achieves sustainable growth in both the company and society.
Materialities and values we embrace
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01Promotion of innovation centered on telecommunications
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02Realization of a safe, secure, and prosperous society
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03Carbon neutral
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04Strengthening the group management base through progressing governance
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05Human Resources First
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06Advancing stakeholder engagement
Satellite Growth Strategy
We will aim for further business growth with 5G communications, data-driven and generative AI as our core business strategy.
Strengthen Management Infrastructure
KDDI promotes the improvement of the management base that supports business strategies.
- Human Resources First
- Carbon neutral
- Strengthening group
governance
Infrastructure
Our Corporate Credo
Our Credo is "Elevate Our Minds"
and is supported by "Asking ourselves
if our motives are righteous or selfish".
KDDI Group Philosophy
The KDDI Group Philosophy represents the employees' way of thinking, values, and the code of conduct.
This philosophy includes our ideals and the thoughts to be respected in KDDI as a primary telecommunications carrier.
The KDDI Group Philosophy is not only the basic attitude that KDDI employees should take, but it is also the foundation of our CSR.
Through the practice of this philosophy, we aim to be a company trusted and cherished by all stakeholders.
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Chapter 1: Vision
- ・Enhancing the power to connect
- ・Satisfying customers
- ・Keeping aspirations alive
- ・Delivering a thrilling customer experience by always going further than expected
- ・Making the most of diversity
- ・Responsibility extending 24/7
and 365 days a year - ・Striving to become a truly global company
- ・Each one of us makes the KDDI Group what it is
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Chapter 2: Management Principles
- ・Clearly state the purpose
and mission of our business - ・Respect for human rights
- ・Pursue profit fairly
- ・Transparent management
- ・Maximizing revenues, minimizing expenses
- ・Lean and mean management
- ・Real-time business management
- ・Clearly state the purpose
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Chapter 3: Professional Mindset
We set specific goals with a pure and aspirational mind. Once our targets are set, we will drive ourselves to keep going with a strong commitment until we achieve success. Then we will share the fruits of our accomplishments.
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Chapter 4: Way Forward
- ・Do the right thing as a human being
- ・Go back to the basic principles
- ・Playing by the rules
- ・Separate personal matters from business
- ・Praise each other's challenges
- ・Conceive optimistically, plan pessimistically, and execute optimistically
- ・Every small effort counts
- ・Believe in our potential
- ・Always be creative in your work
- ・Open and direct communication
- ・Taking ownership
- ・Be self-motivated
- ・Keep your fighting spirit alive
- ・Let's unite as a team to achieve our goals
- ・Look at what you do, from the outside in
- ・To know the problem, go, see and touch
- ・Be agile; think and act with a sense of urgency
- ・Put yourself in the perspective of your boss
- ・Tough love at work
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Chapter 5: Elevate Our Minds
- ・Achievement = Attitude x Effort x Ability
- ・Refine the human skills through work
- ・Be altruistic
- ・Be grateful to others
- ・Have an open mind and a humble attitude
- ・Be positive
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KDDI Code of Business Conduct
KDDI formulated the KDDI Code of Business Conduct in 2003 as specific guidelines for understanding and practicing the corporate principles and the KDDI Group Philosophy.
All KDDI officers and employees abide by this Code of Business Conduct to maintain high ethics in the course of their everyday duties.
In April 2016, this Code of Business Conduct was revised for the purpose of responding to new establishments, amendments, and abolishments of laws and regulations, as well as changes in social conditions, and promoting group management. The codes of conduct of individual group companies are also established and revised as needed considering the their business characteristics, but still in reference to the KDDI Code of Business Conduct.
Business Conduct