Satellite Growth Strategy

On the foundation of KDDI's network and infrastructure platforms, we are building on added values in AI and digital technologies such as our unique strengths in IoT-related services and data centers as our growth areas, aiming for a double-digit annual average growth rate in operating income. Through supporting digital transformation in small and medium enterprises and local government, KDDI will expand its contact points with customers.
In order to contribute to the business growth and social responsibility goals of our corporate customers, we launched WAKONX, a new business platform for the AI age. This platform provides a suite of AI-embedded services and solutions optimized for each industry, from the design and construction of optimal networks to the accumulation, integration, and analysis of inter-company data over large-scale computing infrastructure.

WAKONX

KDDI launched a new business platform that
keeps evolving based on KDDI's many years of
experience and expertise in the telecommunications business.

KDDI's finance business offers to customer attractive services that integrates communications and finance, through which it promotes growth in the finance business while aiming to achieve reciprocal and mutual growth of the finance business and telecommunications business.
As one of such efforts, the au Money Activity ("Mane-Katsu") Plan, was released in September 2023 as a rate plan for smartphone users that combines communications and finance perks, which is a first attempt in the mobile phone industry. The Money Activity plan has been well-received by many customers and is contributing to increased presence of the au brand and an expansion in the use of au PAY Cards, au Jibun Bank, and other financial services.
We will continue to improve data linkage with communications services and maximize the synergy of communications and finance businesses.

Through "Communications x Finance" offerings such as the au Money Activity Plan, we promote the linkage and cross use of the wide range of functions and services offered within our financial group to customers who have used KDDI Group's financial services.
We will continue to work on creating new values, including expanding contact points with customers and providing products with a competitive edge. Through further promoting cross use within the financial group to expand our customer base of each finance business operator, we aim to deliver to more customers the benefits of digital finance that can be completed over a smartphone and improve customer engagement.

au Energy & Life Inc. provides the household electricity service au Electricity ("au Denki"), which is used by approximately 3.5 million households nationwide.
The company also started providing the Home Power Station ("Jitaku Hatsudensho") Service in July 2024, targeting customers living in Tokyo. This service offers customers solar panels and a storage battery free of initial installation costs and monthly rates, as well as generated power at discounted prices.
Through the provision of services aimed at realizing a decarbonized society, we will continue to enrich daily life and create a future lifestyle for people, thereby contributing to the realization of a sustainable society.

ENERES Co., Ltd. supports enterprise customers in addressing the challenges of decarbonizing their power usage by combining multiple services to provide solutions tailored to each customer.
Furthermore, au Renewable Energy Inc. is advancing KDDI's own decarbonization efforts by developing and operating renewable energy power plants, primarily focusing on solar power, and supplying the generated electricity to KDDI's base stations, communication buildings, and data centers.
By supporting the decarbonization of enterprise customers and promoting KDDI's own decarbonization efforts, we contribute to the preservation of the global environment as well as the sustainable growth of society.

Amid the expansion of data-driven businesses involving IoT and DX in diverse industries throughout the world, the mobility industry is seeing momentum especially in connected cars and connected mobilities solutions.
KDDI utilizes the global communications platform to ensure reliable, quality communications at all parts of the world, supporting global expansion of the connected services that expand the connection between people and cars alongside automobile manufacturers in Japan.
In 2024, KDDI established KDDI Spherience, LLC, a new firm in the United States, aimed at further expanding the connected business. We will continue to support the application of connected solutions at various automobile manufacturers both in Japan and abroad.
In the future, we will promote problem solving in the mobility domain at large through the WAKONX business platform.

• 

  • Orbit1 "Accelerating DX in industries"

KDDI uses Starlink, developed by Space X, to build a "connected" environment in various settings as part of its undertakings in creating new customer experience and value.
In the wake of the 2024 Noto Peninsula Earthquake that hit the area in January 2024, in cooperation with Starlink Japan G.K., Space X's subsidiary in Japan, KDDI provided 350 Starlink devices to shelters in the Noto Peninsula, Ishikawa Prefecture, free of charge and collaborating with relevant government agencies and local governments, for use by disaster victims and people engaging in rescue and recovery activities.
We aim to start the provision of a direct communications service between au smartphones and the latest satellites. By stretching au service coverage across the entirety of Japan, including mountainous regions and remote islands, which are currently unable to reach by 5G or 4G LTE, KDDI will deliver "Connecting the Unconnected, wherever you see the sky."

In its overseas initiatives, KDDI contributes to the sustainable growth of countries and the improvement of people's lives by providing communications services as social infrastructure and value-added services.
In Mongolia, Mobicom Corporation, a KDDI Group company with No.1 share in the domestic mobile market, will contribute to the development of digital society by providing value-added services such as finance and video streaming services and educational support to young people.
In Myanmar, we will strive to maintain social infrastructure which is essential for the people through supporting Myanma Posts & Telecommunications (MPT).
Additionally, we will deliver high-quality and seamless communications services to customers who travel from Japan to overseas, from overseas to Japan, and between different countries internationally, and will continue to work toward enhancing our customer experience.

JCOM Co., Ltd. ("J:COM"), the largest CATV and broadcast program provider in Japan, delivers cable TV, Internet, telephone, and other living-related services, as well as a diverse range of video content from Japan and abroad, to 5.68 million households through its CATV business consisting of 11 subsidiaries and 65 stations. J:COM also provides solution services to CATV business operators in Japan, using J:COM services and assets such as communications systems and equipment and set-top boxes (STB).
KDDI will continue to contribute to co-creation in local communities by partnering with regional CATV business operators through J:COM and increasing customer contact points, aiming to improve customer services at a local level.