The Source of KDDI's Value

Since its establishment in October 2000, KDDI has leveraged its strengths as a comprehensive telecommunications carrier providing both mobile and fixed-line services to grow its business steadily.
As a result, operating income in the fiscal year ended March 31, 2017 expanded to ¥913.0 billion, increasing for a 16th consecutive year since the Company's establishment.

Customer Base
A strong customer base in both mobile and fixed-line communications services

(As of March 31, 2017)

  • au subscriptions
    25.14 million
  • MVNO contracts
    870,000
  • FTTH subscriptions
    4.08 million
  • CATV
    5.29 million RGU [3]
    households
Touchpoints
Touchpoints both online and offline

(As of March 31, 2017)

Approx. 2,500 au shops nationwide 15.22 million "au Smart Pass" members

Innovativeness
A history of actively promoting industry-first services and original KDDI initiatives since our launch

  • October 2003
    Sales commence of "INFOBAR," the first model from the au Design project
  • November 2003
    Launched CDMA 1X WIN
  • March 2012
    Launched "au Smart Value" and "au Smart Pass"

    • October 2003
      Sales commence of "INFOBAR," the first model from the au Design project
    • November 2003
      Launched CDMA 1X WIN
    • March 2012
      Launched "au Smart Value" and "au Smart Pass"

Brand Strength
No.1 for customer satisfaction in both corporate and individual services in 2016

J.D. Power "No.1 in Mobile Phone Service Satisfaction" [6] J.D. Power "No.1 in Mobile Data Communications Service Satisfaction" [7] J.D. Power "No.1 in Business Mobile Phone and PHS Service Satisfaction" [8]

  • [1]
    Results for fiscal years ended March 31. Figures up to the fiscal year ended March 31, 2014 are based on Japanese GAAP and figures for the fiscal year ended March 31, 2015 onward are based on IFRS (International Financial Reporting Standards).
  • [2]
    On a closing price basis for the end of October 2000 to the end of March 2017
  • [3]
    RGU: Revenue Generating Units. Each household's subscription to CATV, high-speed Internet connection, or telephony services each represent one RGU.
  • [4]
    Share among NTT DOCOMO, INC. (NTT DOCOMO), SoftBank Corp. (SoftBank), and KDDI (au)
  • [5]
    MPT: Myanma Posts & Telecommunications
  • [6]
    J.D. Power 2016 Japan Mobile Phone Service Satisfaction Study. Based on responses from 31,200 mobile phone users in Japan
  • [7]
    J.D. Power 2016 Japan Mobile Data Communications Service Satisfaction Study. Based on responses from 2,750 individual users of data communications devices
  • [8]
    J.D. Power 2016 Japan Business Mobile Phone and PHS Service Satisfaction Study. Based on 3,085 responses received from 2,449 companies with 100 or more employees in a survey regarding mobile phone and PHS service providers (evaluations obtained from up to two operators per company)

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