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The Source of KDDI's Value
The Source of KDDI's Value
Since its establishment in October 2000, KDDI has leveraged its strengths as a comprehensive telecommunications carrier to continue growing its business. In terms of the three-year medium-term targets that concluded in the fiscal year ended March 31, 2016, operating profit experienced double-digit growth in each fiscal year in addition to the strengthening of shareholder returns and greatly expanding corporate value.
KDDI is currently taking steps to achieve medium-term targets that will conclude in this fiscal year, such as an average annual operating income growth rate (CAGR) of 7% and a dividend payout ratio over 35%.
![Customer Base](http://media3.kddi.com/extlib/english/corporate/ir/ir-library/annual-report/2017-selected/value/index/img_02.gif)
- Retaining a strong customer base inside and outside Japan
(As of March 31, 2018)
![Touchpoints](http://media3.kddi.com/extlib/english/corporate/ir/ir-library/annual-report/2017-selected/value/index/img_03.gif)
- Touchpoints both online
and offline
(As of March 31, 2018)
![Innovativeness](http://media3.kddi.com/extlib/english/corporate/ir/ir-library/annual-report/2017-selected/value/index/img_05.gif)
- A history of actively promoting industry-first services and original KDDI initiatives since our launch
- October 2003
Sales commence of "INFOBAR," the first model from the au Design project - March 2012
Launch of "au Smart Value" and "au Smart Pass" - July 2017
Start of "au Pitatto Plan" and "au Flat Plan"
![Brand Strength](http://media3.kddi.com/extlib/english/corporate/ir/ir-library/annual-report/2017-selected/value/index/img_06.gif)
- No. 1 in brand strength and customer satisfaction and in both corporate and individual services
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