IR Meetings

Mitsubishi Corporation, KDDI and Lawson joint press conference

Date September 18, 2024 (Wed), 15:30-16:45
Location Online streaming
Description of presentation The initiatives being implemented under the new management structure to realize the "Next-generation Convenience Store"
Speakers

Mitsubishi Corporation
Katsuya Nakanishi, Representative Director, President and CEO

Lawson, Inc.
Sadanobu Takemasu, President and CEO Representative Director

KDDI CORPORATION
Makoto Takahashi, President, Representative Director, CEO

Summary

The three companies, Mitsubishi Corporation (MC), Lawson, and KDDI, gave a presentation on their efforts to transform Lawson into "Next-generation Convenience Store".
By leveraging the business infrastructures, AI and DX technologies of MC and KDDI, we will promote the expansion of "Real x Tech Convenience", and in collaboration with local governments, we will transform the convenience store into a place that solve the social issues faced by stores and communities, and we will aim to further deepen our role as "Hub of refreshment in every community".
In addition, with the aim of expanding its telecommunications and economic zone, KDDI will be renewing its "au Smart Pass" paid subscription service, which is used by approximately 15 million members, as "Ponta Pass" from October 2, 2024. The benefits have been enhanced, with coupons that make shopping at Lawson more affordable, and when you use au PAY (code payment) at Ponta partner companies, you will receive an additional Ponta point redemption rate. Furthermore, we will continue to respond to the diverse needs of povo users through initiatives such as Data Oasis, which allows povo users to recharge their data for free at Lawson, and sales of gift cards (data-only eSIM).

For details, please refer to Download PDF filethe presentation material and the news release Open link in a new windowMitsubishi Corporation, KDDI CORPORATION, Lawson, Inc. Launching an Initiative to Transform into "Next-generation Convenience Store", Open link in a new window"Ponta Pass" starts from October 2nd, offering advantageous shopping at LAWSON.

Q&A Session

In the Q&A session, the answers to questions from the participants were provided. The main contents are listed below.

Questioner 1

  • QHow much of an increase in daily sales does Lawson expect? How will it close the gap with competitors?
    A

    Based on various experiments, I think there is 20-30% growth potential for daily sales. We will implement the AI.CO challenge in a certain area, and then brush up on these efforts with the knowledge of MC and KDDI, and then rollout the best practices to all stores. There is also growth potential in delivery services that transcend location. We will do our best to report results at an early stage. (President Takemasu)

Questioner 2

Questioner 3

  • QWhat is the specific schedule for reducing store operations by 30% in FY2030? And also, please tell us how AI.CO is connected to operational improvements.
    A

    The introduction of AI.CO has greatly improved the time it takes to place orders. The timing of product discounts was previously based on the experience of employees, but using AI.CO's discount recommendations has led to a reduction in operations, an increase in sales, and a reduction in food loss. In the future, I think that the practical application and introduction of display robots and cleaning robots will lead to a reduction in operations. By making efforts to streamline each of our operations, including our cash register operations, in a way that our customers will find appealing, I think we can achieve 30% reduction in five years, by 2030.
    Previous semi-automatic ordering system focused on forecasting the needs of the next day, while for AI.CO, the focus was changed to maximizing store profits. It led to reforms that enabled operations that could reliably sell out at some stores in rural areas. After being refined and deployed at all stores in July, it was firmly established at each store and led to maximizing the profits of the franchisees. (President Takemasu)

Questioner 4

  • QThe combination of retail and technology is attracting attention around the world. I'd like to know your expectations for what might be possible by combining retail, technology and global.
    A

    Last month, I visited AI-related companies on the west coast, and everyone was very interested in retail technology, to the extent that they were talking about Lawson. Walmart is very successful in the United States, and there was even talk of bringing that technology to Japan. We have received many offers from big tech companies to work together on these efforts, so we would like to consider incorporating new technologies. With over 14,000 locations, convenience stores are important as customer contact points, but they also have value as real locations. Overseas big tech companies are imagining what they can do when the time comes to place GPUs and other devices close to customers. Japan's convenience stores are something that the world can be proud of. The declining birthrate and aging population, as well as regional challenges that Japan will face in the future, are areas in which Japan will be the first to take on these challenges. The role of convenience stores is therefore extremely important. There is a possibility that the experience gained in overcoming these challenges can be rolled out to the overseas locations where MC has expanded to date. I want to add new experiences and added value to convenience stores, which are significant treasures of Japan, and make them something that can also be used overseas. (President Takahashi)

Questioner 5

  • QI would like to know about the benefits of having KDDI as a joint management partner and whether it was the best choice.
    A

    MC invested 20% in Lawson in 2000. At the time, digitization was not making progress in IT or telecommunications, but the company believed that convenience stores would become a part of the basic infrastructure of people's lives. It was a quarter of a century later, in 2017, that the company increased its investment to 50.1% and made Lawson a subsidiary, and the digital age had arrived. As for the physical aspects, we were able to procure raw materials and manufacture products, but we lacked the piece of telecommunications, and we were able to find a very good partner. I think that MC and KDDI will play a role in providing solid support for Lawson.
    In addition, Lawson has already expanded into China and other parts of Asia, but by combining the overseas assets of KDDI with MC's own, we hope to be able to rollout convenience stores overseas. President Takahashi has also said that Japan's unique convenience stores are a national treasure, so we would be delighted if we could expand our business overseas, and we hope that you will understand that our aim in this instance is to seek a partner with the ability to rollout overseas through Lawson. (President Nakanishi)

Questioner 6

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