The KDDI Group Mission Statement, Brand Message, Company Vision, Sustainability Management, The KDDI Group Philosophy

The KDDI Group Mission Statement

The KDDI Group values and cares about the material and emotional well-being of all its employees, and delivers a thrilling customer experience by always going further than expected with the ultimate goal of achieving a truly connected society.

Brand Message

Tomorrow, Together KDDI

おもしろいほうの未来へ。 au Explore the extraordinary

Company Vision

01 The company the customer can feel closest to. 02 A company that continues to produce excitement. 03 Contributing to the sustainable growth of society

Sustainability Management

Working with partners to achieve sustainable growth and enhance corporate value

Contribution to "Realizing a truly connected society" including the KDDI Group Mission is exactly what sustainability is all about. By enhancing social and environmental value in addition to economic value, we will realize a cycle of sustainable growth for both the company and society.

The KDDI Group Philosophy

The KDDI Group Philosophy expresses the attitudes, values, and behavior that all of us— executives and employees—need to exhibit in order to achieve our corporate philosophy. The KDDI identity and KDDI vision that we must embrace as a telecommunications operator are incorporated throughout. The KDDI Group Philosophy is the foundation of our sustainability initiatives and is the basic stance KDDI executives and employees must adopt. By putting the KDDI Group Philosophy into practice, we aim to be a company admired and trusted by all stakeholders.

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