Power to Connect X Building Communities

We aim to provide more secure lives for the elderly, more freedom of movement for those raising children, and more comfortable lives for everyone.
KDDI will use telecommunications and connectivity to respond to the wishes of each individual.

Social Issues to Be Solved

Supporting Free, One-Mile Mobility Services and Telecommunications

mobi, which is provided by Community Mobility, a joint venture between KDDI and WILLER Inc., is a "short ride within a certain area" service that combines mobility ser- vices and telecommunications to replace walking and bicycling with flat-rate transport within a radius of approximately 2 km. Cars can be dispatched via an app or phone and AI routing takes into account the customer's reservation status and road conditions to provide an optimal and efficient route from the point of origin to the destination. Through mobi, we will nurture communities and sustainable urban development by supporting the free movement of elderly people who are anxious about their mobility and parents with young children who have difficulty picking up and dropping off their children.

Aim to Increase the Rate of Smartphone Penetration to 100% in a Village with a Population of 5,000 of which 43% Are Elderly People

KDDI is working with Hidaka-mura in Kochi Prefecture on "Digitizing the Entire Village Project" which aims to improve the quality of public services and revitalize local communication using smartphones.
KDDI traveled to Hidaka-mura, where there are no mobile phone stores, to accept applications for smartphones, conduct classes on how to use them, and hold explanatory meetings for residents at community associations. By promoting the use of smartphones, we will support the safety and health of residents and the revitaliza- tion of local communities, while aiming to realize a society in which everyone can enjoy the benefits of digital technology.

What Are the Challenges Facing the Local Communities?

Various issues impact each region, such as an aging population, population decrease, the need for appropriate environments to raise children, the need for flexible work styles, and the need for regional revitalization.

What is the Future Role and Importance of Regional Co-Creation?

mobi aims to redesign lifestyles through the provision of safe and environmentally friendly mobility services in cooperation with local residents, local government organizations, transportation companies, and local businesses. Each region has unique challenges, and we believe it is important to create services that.

What Challenges Do You See in Terms of Regional Development

With the increasing number of elderly people voluntarily returning their driver's licenses and the discontinuation of local transportation due to a decrease in the number of local bus users, there is increasing anxiety among, in particular, the elderly about access to transportation. Transportation is also a challenge for households with small children who may struggle to pick up and drop off children at various locations. Additionally, the spread of COVID-19 has increased the demand for short-distance transportation, but we believe there is a dearth of mobility that meets this demand.

Communities Are Revitalized and Local Communities Are Energized

What Initiatives Are in Place to Solve These Challenges and How Have Users Responded?

While issues differ from region to region, we are collaborating with various stakeholders to provide mobility services that match the challenges faced by each region.
We have received feedback from elderly customers who say that the service has made their hospital visits easier, and from customers with small children who say that the service is convenient for shopping and picking up their children from preschool and nursery school.

What Kind of Future and Society will be Realized after These Isuues are Resolved?

While solving social issues in each region through mobi, we would like to create new mobility experiences that make "getting around" itself more enjoyable by rediscovering the connection with neighborhoods, such as encountering delicious food in the neighborhood or enjoying hanging out for a bit.

What Kind of Future and Society will be Realized When all Areas are Connected?

Whether you are pushing a stroller, going to work or school, or having difficulty in driving, our goal is to realize a society in which everyone can go out freely and with peace of mind. Based on the concept of "we will turn mobility into excitement," local governments, local businesses, and transportation operators will work together to revitalize the entire community.

Child-Rearing and Prevent Isolation

With the spread of COVID-19, City DX is attracting more and more attention. KDDI is supporting the promotion of smart cities, which aim to solve problems in transportation, work life, administration, logistics, environment, and energy and realize better living conditions with telecommunications.

Initiative (1)
Promoting Solutions to Social Issues Using AI and Analyses of Human Flow

In recent years, several social issues have emerged that need to be solved, such as promoting smart cities, achieving carbon neutrality, economic recovery from COVID-19, and enabling MaaS businesses. In June 2022, KDDI together with Mitsui & Co., Ltd., announced the establishment of GEOTRA Co., LTD, a new company created to promote City DX in June 2022. We believe that there are social issues that can be solved by "the ability to accurately monitor people's activities" and we will accelerate the resoluion of various social issues by providing platform and analysis services that utilize AI, location data from au, and other big data to understand and predict the means, time, and purpose of people's movements.

Initiative (2)
Decentralized Urban Development to Create New Ways of Working and Living

In collaboration with East Japan Railway Company, we are working on a new type of decentralized urban development in which the core city in the urban area and satellite cities in the suburbs and rural areas function together, rather than concen- trating essential functions in a single location, to create a rich lifestyle unrestricted by time or place post-COVID-19. The Shinagawa Development Project, which is developing the core city, is integrating transportation and telecommunications to create a cutting-edge communications infrastructure and service platform (urban OS), developing satellite cities as distributed hubs, and promoting the development of mobility services in and around the core city.